nScreenMedia recently similar growth in the space though focused only on free, ad-supported streaming television (FAST) services like Pluto TV, Tubi, the Roku Channel and Samsung TV Plus. The research firm estimates that ad revenue earned by virtual linear channels will grow from $2.1 billion in 2021 to $4.1 billion in 2023.
“There was a time when many forecast the death of linear TV viewing,” said nScreenMedia analyst Colin Dixon. “However, it is now clear that the format continues to deliver value to viewers. The FAST market has just begun a long period of rapid expansion.”
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